Jury Research and Trial Preparation

Our data-driven research methodologies go beyond surface-level analysis to help you truly understand who your jury is. By conducting mock trials, organizing focus group, and administering carefully designed surveys, we reveal patterns in juror attitude, predispositions, and decision-making behaviors. We will work with you to understand your research goals and suggest a format tailored to your case and needs. This comprehensive approach provides you with deeper insights into how your case may be perceived, allowing you to anticipate challenges, refine your arguments, and develop the most effective trial strategies possible.

Venue Overviews and Verdict Searches 

Gain insight into the demographics and characteristics of your case venue with the aid of venue overviews and verdict searches.

Community Attitude Surveys 

Recommended when your goals include exploring local attitudes, experiences, and knowledge of the parties and potential biases a party may face.

Verdict Insight Surveys 

Recommended when your goals include assessing prospective jurors’ gut reactions to the allegations and obtaining valuations based on undisputed or relatively simple case facts. 

Bellwether Evaluations and Selection Studies 

Using a combination of an in-depth venue analysis including verdict history and expertise from hearing from thousands of jurors, we assist counsel in selecting cases or jurisdictions best situated in your favor.

Focus Groups

A focus group is most appropriate for exploring local attitudes, experiences, and knowledge of the issues while assessing prospective jurors’ reactions to discrete case information.

Mock Trials 

A mock trial is best suited for research goals focused on evaluating your case and key witnesses, assessing potential exposure, and developing a case-specific juror profile. Mock trials can range from a half day to multiple days depending on number of witnesses, case complexity, and voir dire inclusion.

Theme Development and Persuasion Strategy

Trial themes are short, memorable taglines that summarize your main arguments. We leverage social science research on memory and cognition to construct trial themes that simplify your arguments into punchy themes that are easy for jurors to understand and repeat in deliberations.